Hi guys,
Just wanted to let you all in on
something new we?ve been trying with regard to our successful CrakRevenue Survey lineup.
We made a Political-themed survey on US politics (with incentivized PORN rewards at the end), designed to engage and target a more opinion-oriented aspect of your audience.
Our Media Buying team just tested a campaign out the other day on some of the big tubes?and from the early results we?re seeing, we gotta say, we are very happy with them (considering this is a different concept we?re trying out here)
You know what they say ? everyone has an opinion. And so many want to make theirs known.
Throw some politics into the mix? and BAM!
It may initially sound unorthodox, but it?s really the perfect recipe to ensure user-engagement which results in conversions.
More about the Survey- You can preview - or take - the Survey here
- You can view the data we received from our test over the weekend here
More about the Results
After 3 days of testing?
- 55,200 Uniques sent to Survey
- ~3400 responses
- 4.17% CTR on our Prelander page
- Up to $4.50 ECPM on US POP campaigns
Note: This was a test in one of our optimizer campaigns -- it consisted of random US sources and no specific, nor targeted banner campaigns
Right now,
this is for US traffic only. If you visit from any other country you will be redirected.
We?re still in the early stages, but let us know what you think guys, and let us know if you want the link to begin testing it out yourselves!
Cheers!