Quote:
Originally Posted by AdultKing
If best practices were followed from a publishers perspective, what is the best way to deal with ad blockers ? Deny them access to the site ? Restrict them to certain content ? Go 100% subscription only ?
(just playing devils advocate here)
|
Good question with no pat answer.
We have been large network traffic buyers but the ROMI (return on marketing investment) on our network ad investments has deceased radically the past few years.
I think advertising contracting with websites that will serve our ads and are willing to only be compensated for the real CTR or actual sales conversions would show a much greater ROMI.
We have various fraud click thru measuring and prevention systems in place and we are not getting what we are paying for currently in web network advertising
The other side of the coin is: serving our own ads hotlinked. Right now this is not that big of an issue but ad-blocker use will affect us at some point in the near future as ad-blocker users are currently affecting other advertisers' hotlinked ads ROMI.