Selling a website - what are the multiples today?
I am buying websites in mainstream and know what multiples they go for there. For a 10 year old content website (say a niche blog) with diversified revenue streams, stable traffic, decent SEO metrics, packed with unique content and being hands-off we can easily apply anything between 2.25 and 2.5 multiple.
What multiple should one apply to a website with aprox the same characteristics (not a tube, though) in adult?
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