Quote:
Originally Posted by pompousjohn
Any adult site that's making money, is making money because somebody is promoting it. If the buyer can't also buy whatever promotional engines are running, or plug it into his own network, the income will drop.
The promotional aspect is much more important than the site itself. Current income is likely meaningless, and "pump and dump" through black hat SEO and other short term traffic strategies are pretty common.
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THIS.
A site can be "profitable" with dwindling profits. Stable is rarely stable without a lot of promotion to keep it that way. Then again, it also depends on if a site can be optimized for future profit, if it can fit into an existing business strategy, and if you can scale by throwing traffic and/or new content at it. Profits - i.e., revenue - is not the only factor.