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Something else to consider is that Trademarks in US only cover the US. If you want to Trademark a brand you have to go country by country. Chinese have been pissing a lot of people off because they have been going to countries all over now and Trademarking brands that did not trademark themselves there first. Have been doing it for years. I think Kawasaki was the first to get hit.
It would be a great benefit but what would be the cost of one stop global trademarking?
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