Quote:
Originally Posted by JuicyBunny
Hustler is a brand, Playboy is a brand. Shemale is not a brand. It is an older and dying term used to designate a sexual orientation. It's like someone trying to trademark "bread." Who else can designate name approvals for brands when you are asking the government to give stamp approval for them? I agree, government is not the choice or a good choice but what are the alternatives? A completely impartial, non-lobbyist controlled entity? Is there one anymore?
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AsianShemales.com, SexyLadyboys.com, TrannyVsGranny.com, etc are all brands. Whether one is deserving of a trademark or not should be determined exactly the same way Rock.com, GreenApple.com or SeattleSeahawks.com is decided. There should be zero discussion of whether a term is derogatory or not...
The 'who else' question is very simple. There are consumers who can choose to buy any particular brand or not buy it. Brands that earn money continue, brands that fail to gain customers die off. Trademarks are all about commercial usage, and the consumer market is the best entity to decide which brands are worthy of success or failure.