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The req's are crazy based on early analysis, they want partner account plus min length plus revshare account in your aff program plus exclusivity plus high quality and good user reviews just for a start.
Obviously they are in a position to demand all of that so it says a lot about where the traffic is.
I think for a lot of people it may be a high price to pay, and maybe more about branding and getting your name recognized than actual real-time ROI, but then all the high paid ad spaces usually are. (Super Bowl, prime time TV, etc.)
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