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2. Your Theme Is Not Automatically SEO-Friendly
One of the best things about WordPress is the huge variety of themes to choose from. Within minutes, you can make your website look stunning ? all it takes is a theme. The best part? A lot of the themes are free.
But what about SEO? A lot of themes claim to be ?search optimized.? This claim is borderline false. The only way to make a website fully search optimized is to create high-quality content for your target users.
Just because a theme says it?s search optimized does not mean it is. Here are several things that you should look for in a WordPress theme:
Speed. As mentioned above, speed is a critical factor for search success. Focus on finding a quick-loading theme.
Lightweight Code. One sign of an amateur theme is bloated code. Extraneous coding or coding mistakes can slow a site down and reduce its SEO capabilities. Find a trusted theme with streamlined code, even if you have to pay for such a theme.
HTML5. Most new themes are developed in HTML5, which is best for SEO. Some themes feature multiple H1 tags on a page, which I do not recommend.
Responsive. With Google?s mobile algorithm, it?s essential that your site be mobile-optimized. A good theme will have built-in responsive capabilities.
Schema Markup. Considering the growing importance of Schema.org data, it?s best to use a theme that supports schema input.
Many WordPress experts and SEO professionals prefer StudioPress?s Genesis Framework, because it features optimal SEO performance and functionality.
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