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4. It?s Up To You To Optimize Your Site For Search
If you want a truly optimized site, it?s up to you to make it that way.
Search engine optimization isn?t just about installing the right plugins or picking the right theme. That?s just the start. You have to take control by making your website search-friendly.
Here are four recommendations for the new WordPress site owner.
Create Content. Far and away the most important thing you can do is to start creating content. Put content on every page of your site.
Create More Content. When you?ve optimized every main page of your site, start producing even more content. Evergreen pages, blog articles, videos, guides, tutorials ? simply create as much high-quality content as you reasonably can. In my experience, I?ve found that long form content ? articles or pages that exceed 1,000 words ? packs the most SEO power. These things get indexed, get ranked and start getting traffic faster than short content pages.
Learn As Much About SEO As You Possibly Can. The more you know about SEO, the better you?ll be able to do SEO. If you know the basics, learn some more.
Don?t Install Lots Of Plugins. As helpful as plugins are, they can add a lot of weight to the site and slow things down. I use just a handful for several distinct purposes. I know some site owners who use as many as 80 plugins with no problem. The issue isn?t simply with the number of plugins, but with what the plugins are doing. If your plugin of choice loads scripts, styles, database queries, remote requests and other complex operations, it drags down site speed. You may not know if the plugin is doing these things or not, so the best approach is simply not to install too many plugins.
Conclusion
In conclusion, don?t assume that you?re going to be a top-ranked site just because you?re using WordPress. It?s up to you to know SEO, choose and adjust your SEO plugins, and then start creating great content.
What steps do you take to optimize your WordPress site?
Credits: searchengineland.com/launch-wordpress-site-heres-need-know-seo-228097
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