Quote:
Originally Posted by JA$ON
P.S. Find someone who can teach you. If you try to figure it out by trial and error it will take 5X as long and cost 10X as much.
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There are mailing platforms out there that will help you, and provide you good data on a revshare basis if that is something you are looking at. Some will even provide you a robust MTA server for sending. You would still have to purchase clean ips and GRE tunnel them back in. However, a good platform for volume mailing is going to have a decent price tag.
As for the rest, that is all true. There are many ways to mail and you really have to understand spam filters, offers, creatives, RBL's, ip sourcing, different ISP throttles for inboxing versus junking (as some providers like an AOL or yahoo may only allow so much per hour). Some ISP's will require rDNS while others don't. Then you have FBL and data scrubbing to maximize your delivery and minimize the grief.
All of this takes time, trial and error, and as you can see... a decent dollar once you start adding things up. All of this being said, if you are looking to just send out a newsletter once a month, that is a completely different ballgame and you should adjust revenue expectations accordingly. You can get by on a less robust platform and fewer clean ips. However, that will not eliminate the need to understand the rest of the things that go into delivery and spam filters. Keep in mind, none of this even gets to the most important part, which is finding offers that CONVERT assuming you can inbox them.
Good luck. Very rewarding and profitable if you can figure out all of the moving parts, but this is a full time job to do on volume.