|
Mistake #2: Stopping Link Building After Hitting The First Page
Look, let me be straight with you: search engine optimization efforts don’t last forever. Within a matter of weeks, you’re going to need to change something.
That’s why campaigns never really finish; they just change focus for a while.
SEO is constantly changing, and it’s your job to keep up with it.
Sure, when you hit the first page, give yourself a pat on the back. Grab a beer, high-five your client, take a few screenshots, and enjoy it. But once you’re done celebrating, it’s time to work on a strategy to help you stay on the first page.
Think of this from Google’s point of view: Your site wasn’t doing anything. Now, it’s suddenly hot and alive and interesting. And then it stops doing anything again.
It assumes you’ve either had a quick hit of a link building campaign or a viral blog post, and you’ve finally run out of steam.
Keep building links. Don’t stop being hot and alive and interesting in the eyes of Google — or you’ll run out of traffic (and clients) quickly.
|