|
Mistake #5: Not Using Brand Anchor Text
Anchor text is probably going to remain a constant in SEO for years to come. But it?s not anchor text itself that?s a problem ? it?s the type you use.
For example, it?s no secret anymore that the more diverse your anchor text, the better ? and the more natural it is in the eyes of Google.
But there?s one type of anchor text that SEOs always overlook: branded anchor text. That is, links on text that are:
Your brand name
Your name
Your URL
For example, by linking to Apple?s home page with the text ?Apple Inc.,? I?ve just created a branded anchor text link.
Now, you might be thinking, ?But you just said don?t link to your home page.? And you?d have a point ? you shouldn?t link to your home page if it?s more relevant to link to another page.
All too often, however, SEOs will write a guest post or some content and leave their brand name unlinked. And it?s a sin ? because it?s the perfect opportunity to boost your search rankings.
Of course, you have zero control over what anchor text people use when they link back to you. But that?s out of your control, so I?m not talking about that.
I?m talking about when you do have control. When your name, brand or URL come up naturally in content, take the opportunity to link it.
You won?t be penalized for it, and it could get you a much better ranking.
|