Quote:
Originally Posted by Far-L
I have a question about your content - I get the impression that you mainly buy cheap non-exclusive stuff, and if that is actually the case then what is retention like once they get there? Branding may help get them there but what keeps them once they see the same stuff the tubes probably already own? Or is the play to just count on the boost in cam rev or cross sells?
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Well most of my stuff is older content yes but I also have some sites with brand-new HD content. With close to 100 paysites there's bound to be a big mix. LOL
But to answer your question: My rebills are around 2-3-4 months but again this is because there are so many sites to visit. These days, as users get more and more inundated with sites, devices, etc, the convenience factor is huge. Plus, inside the Members Areas I have several daily-updated HD feeds, massive bonus content, etc (plus an upsell to Homegrown Video!). So it's all good bro. :D