I guess I am ignorant of the water in NYC.
But my point still remains.
You are making a comparison of something that people pay for to come out of their tap as opposed to something they pay for out of a bottle.
The correct analogy would again be: If someone were giving bottles of Evian away for free.
And yes it's always the tour and content that is needed to sell a membership.
But you will NEVER sell a membership to a guy who just jerked off and came before they ever saw your tour.