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Long ago in a time when GFY was a relevant industry site and not just a crazy madhouse of trolls and whatnot, a person could make money by being a "sig whore".
The name basically comes from the fact that a person would be paid by a studio (or some website owner) to post on GFY and then their signature promotes said affiliate program.
Like in my case, every time I make a post my signature whores out whatever particular product or service I'm trying to promote right now.
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