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Is Scorsese's success due to getting good reviews, or producing a product worthy of good reviews?
Content is King, without good content no one will screen a movie, stock a book, watch a TV Chef, read a board, and if people don't like the trailers or samples they won't buy.
Even with reviewers, if they're bad at giving reviews. People won't return.
Do third party revues help branding or sales? Depends on the product.
Some people forgot that. And if they could only get enough traffic with shit, they could sell shit. A lot of people swallowed that shit. LOL
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