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Originally Posted by johnnyburnaway
Can we turn the thinking around? What would you suggest for a tube site as long term solution that keeps content partners happy (= growing and producing great content), yet keeps the surfers loyal to their brand instead of looking for just content partner gains to reverse their decline? Is there a solution where everyone wins?
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Tubes are a mass of jerk off content, that satisfies people who like to jerk off.
Paysites are a smaller mass of jerk off content, that satisfies people who like to jerk off.
Paysites can't win this battle, and still insist on trying. So the obvious solution is to change and offer something the Tubes don't. BTS, interviews, personality, characters, etc.
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Most of the ideas above are good for the content partners, but definitely not beneficial for the tube itself and hurts their retention. And you can guess that anything that hurts retention will not be seen as a smart step forward from tube point of view. It's not likely that anyone managing a tube would say "it's ok if I lose some loyal members as long as content partners are more happy than they are right now".
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Tubes will demand more and more as competition between them grow and their ratios drop. To expect them to earn less so paysites earn more, is insane.
Because enough content providers will bend over.