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While I'm personally able to tell the difference between some brands of bottled water and tap water, and have done a blind taste test to prove it, the water itself is not the main reason i buy bottled water. The reason I buy it is for the added value which comes as a result of the water being in a bottle.
Packaging.
When i'm out and about, it's easier for me to just buy a bottle of water. I know it would be cheaper to just fill up a sports bottle with tap water and bring it with me everywhere but that seems like a pain in the ass and i like my water cold so i don't mind spending the extra money.
Convenience.
So look to the bottle!
Environment be damned.;-)
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