Meet the Woman Who Makes Porn GIFs for a Living - Mic
Giving it away for free: In an industry where porn companies are competing with free tube sites and piracy-based tube sites have become the norm, why would a porn producer want to dole out those tantalizing moments for free?
To answer this question, Mic spoke with Greg Lansky, chief creative officer of Strike3 Holdings, the organization that operates Blacked and Tushy. According to Lansky, GIF-making is marketing, and it's part of an effort to snag media-saturated consumers who have been brought up on a diet of snackable digital content.
"If [GIFs] are good, they can captivate your attention for a while. Next thing you know, you're watching the thing on loop," Lansky said. "It's that sweet spot of a few seconds of something special."
Lansky said that an effective GIF can get people to slow down for a moment and tune into the content. And given the overwhelming prevalence of content piracy, capturing a viewer's attention with a good porn GIF is invaluable.