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When doing valuations on sites our company looks at a variety of factors. Is income trending up or down? The type of site. Depending on the type of site (such as a tube) traffic certainly comes into play. Niche is also important.
In the end the multiples can be as low as 1.5 x annual profit and as high as 3, or even higher in a very unusual situation.
If anyone has a site they're interested in possibly selling, please get in touch and we can evaluate it for you for free.
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