Another fantastic read from
Search Engine Land | Must Read News About SEO, SEM & Search Engines
?Should I stay or should I go?? It?s a decision that most visitors subconsciously make when landing on your website. The time you have to capture their interest is brief, and their willingness to stay is affected by various factors. What exactly can you do to guarantee that they don?t bounce?
The majority of website visitors are just flat-out annoyed. Therefore, it is important to create a careful design and strategic content strategy to avoid any failures. We?ve rounded up the six main factors that influence a visitor?s experience on your site:
Mobile Design
Impact: High Bounce Rate
More searches take place on mobile devices than on desktop computers. Consequently, a poor mobile design can fluster visitors and drive them back to Google search to find another source. This increases your website?s bounce rate. Consider your consumer?s mobile needs, and decide whether to go for adaptive vs. responsive mobile design. Then evaluate your font size, hyperlinks (opening in a new tab or window), page navigation and other key website components.