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Pop-ups
Impact: Low Returning Visitors
If your home page greets visitors with flashy pop-ups, users may well click out of the pop-up, and subsequently, your website. For any call to action (CTA), think like a person you?re trying to engage, not like a business. Email signups at the top of the page welcome visitors without offending. Or try a floating button to ?Sign up for the newsletter.? If you?re running pop-up ads, consider the ad?s design. An ?X? in the corner to close out the ad is intuitive, whereas ?not right now? underneath the pop-up can look spammy. Then think of traffic sources. Search visitors who are looking for quick information will respond poorly to content blocked by ads. Calculate the ROI of pop-up ads versus the respect you could gain from visitors and search engines.
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