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Confusing Content
Impact: Misleading Time-On-Site Figures
While traffic may be your motive, your priority is good, relevant content. Providing weak or confusing content will only discredit your website as a source. Verbose articles discourage visitors looking for concise explanations. This is true for both B2C and B2B-focused websites, which focus more on describing products and services. Despite the chance for a longer time on site, long, confusing content will be less likely to lead to a conversion (whether it?s a purchase or a contact form submission).
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