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As all have said before. They have links from forums and mainstream sites as well.
They have a real ingenious ad campaign that gets their site mentioned in mainstream news sites all the time. In many major news events they are able to inject themselves. When the New Fallout 4 game was released major news released "Pornhub sees drop in porn usage during Fallout 4 Release".
Many, many more stories like this show up on Reddit's mainstream forum. The stories get voted up and mainstream sites like Huffington and Yahoo news regurgitate it.
This also results in trends with their name showing up. "Pornhub space sex"
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