BoomBoomBenoit

Parallax can look neat if done well and has some neat features but I've been split testing parallax with pages with traditional navigation and it simply sucks. Conversions are terrible, click maps are all over the place and since the bounce rates are higher it seems like users can rarely find what they're looking for and ultimately give up.

I'm sure some are effective, but that might be because they're responsive and work better on mobile devices. If you make a regular page responsive I think that's better because the parallax features don't translate well on mobile anyway! In general I think designers push parallax because they think it's more fun to make, not because they're better or more effective in generating money.

Agree? Disagree? Should I go fuck myself?

__________________
skype: boomboombenoit