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Originally Posted by candidpro
So would you rather have PiggyInsurance.com (not being the exact term you wanted) or would you rather have ChpInsure.com (that has your exact term just shortened)?
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No I would choose PiggyInsurance.com or MeshInsurance.com any day of the year, because you can spend some ad dollars and people will remember it. If you browse around, you'll see millions of companies use this kind of naming strategy for real businesses.
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if you shortened it like CheapInsur.com or ChpInsur.com it would support my other option of a shorter name
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No either of those options would be a HUGE mistake and would create the same problem we discussed earlier in this thread. People won't remember the exact spelling of your domain name but they will remember the spelling of the word Cheap and Insure.
For example, with CheapInsur.com, people will type CheapInsure.com and then you're creating typos for someone else to monetize. At the end of the day, you just have to think like an average user.