Quote:
Originally Posted by rabbit
i think most bigger tubes stopped buying as much links...
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While I cannot speak to other sites, I can speak from our own experience that there are a couple of tubes where we've seen larger expenditures this year over last year. It was more a case, at least as it pertains to us, that some of the tubes spent less in 2014 but increased this year. There are certainly some who have cut way back though.
What I do see is a larger tendency towards being extremely specific with link types, styles, tracking, etc, and to your point, a greater focus on long tail and deep linking inside the sites from a relevance based perspective. Contextual is also a heavy focus.
There is absolutely a increase in smaller sites tossing their hats into the ring with larger budgets.
In any case, it's definitely an interesting trend to watch. Thanks for bringing the discussion to GFY. Refreshing and nice to see a good discussion thread here.