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I've been running affiliate programs since 2001 and simply put:
Affiliates Are Gods
It blows me away when program owners try to fuck with their affiliates. Affiliates are literally the hand that feeds you! They give you food, they give you water, they give you wealth and life itself! . They are essentially gods that can giveth or taketh away.
Whenever I'm building products, sites, or programs I always think first of how to please the gods.
Worshipping the affiliate gods is easy:
Covenant 1: always always always pay on time
Covenant 2: make your affiliates more money and you'll make more money (gods love to reward good service)
Covenant 3: if affiliates aren't 80% of your business, you're doing it wrong and have the chance to exponentially grow your favor and business by doing it right
No program can afford to hire 500 marketing specialists to work on growing their site directly. They can, however, pray to 500 marketing gods (or more) and do everything in their power to keep those gods happy and they will be rewarded.
Can you tell I firmly believe in the affiliate model?
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skype: boomboombenoit
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