What program owners will let you do depends greatly on how many sales you send them.
I received a take down notice a while back for a picture I was using in a blog post about a paysite. I took the picture down along with all links to their program. But I probably only ever sent them a handful of sales, whereas others I sent regular sales to were perfectly happy to get those sales from banners I'd made out of their picture content, or from domains I'd registered with their brand names in them.
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