Quote:
Originally Posted by The Porn Nerd
Thanks for this well thought out and presented post!!  Most excellent.
Right now I think I can live without a full-bodies CMS and do something "custom" in terms of updates, adding/featuring new sites, etc. But where a CMS may be crucial - and may be difficult to do without one - os to do #5. Taking the time to tag everything IS a ton of work and would take me a year+ if I did it myself. But to do so without a robust search feature would be madness. And I don't know if I can get "just" a search feature etc without just commiting to a CMS.
Ah fun problems. LOL |
There are 4 types of members:
1) Those who join and cancel immediately within 2 minutes so they're not rebilled
2) Those who remember to cancel inside the first sale period and don't rebill
3) Those who forget to cancel and rebill
4) Those who join, download, cancel then rejoin later and download again then cancel
5) Those who intentionally rebill
You can only influence member types 4 and 5. A good CMS can definitely help with both of those.
Can you also manually encode videos to do things like HLS adaptive streaming on all devices, experiment with streaming only vs streaming + download sites on the fly, have multiple content scheduling methods to manipulate your content in ways to encourage retention, offer a variety of dynamic content so your sites are constantly changing and appear like there's a ton of personal involvement and a battery of other things without a full-bodied CMS? If so, I would say do it and keep costs low.
It's not only about keyword tagging and interaction. Lots of other things will help you with retention on some level as well assuming the value of your content is there in the minds of your customers.
AJ