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Diesel is not going to sell their clothes on pornhub or youporn, pls use common sense, they are a big fashion brand, they not going to ruin it dirty or make it cheap. Reason they give porn campaign a shot is the audiences on pornhub and youporn are vastly 18 - 30 yrs range, and mostly men, Diesel is not going to sell porn, it is selling an attraction, probably in their ads featuring super model women, I dont think they will use pornstars. wearing their jeans or cloths, look youthful and cool and sexy, will get alot of attentions from young men or nice looking male. They will make the advertisement/ banner or wutever ads as sexy as possible, brainwash those horny dudes checking out porn, they will think girls in diesel are hot as hell, eventually this type of idea will spread mouth to mouth, through their girlfriends, their classmates, their peers. And female will buy diesels to impress guys. Like a viral video, spread like fire.
CPC in adult is cheap, they get test it for alot of time and hit one jackpot viral theme, its easier to brand like that instead of traditional mainstream cpc. I also think its more effective then branding it on social media where socialize is the main objective. But porn, its already has that Female/Male attractions on the viewers, its easier to brainwash them even more.
Please also remember, big companies have alot of cash, and to them, advertisement priority is to build better brand, they have a budget to throw in branding every monthly, they are always testing for more effective approach to brand their name and idea. Its the idea thats very important. Please do not think they spend x amount of dollars in adult campaign and hope to get a conversion rate of x amount and will sell x amount of cloths to make x dollar profit back. This is novice retailer approach and beginner business thinking also short sight viewing.
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