Originally Posted by The Porn Nerd

Thanks man!

With brains and some hard work, it's easy(ish). The "key" is twofold:

1. Tell a story. This is at the heart of all marketing. Some do it with words, others with images or animation, or both, but in the end the surfer/potential member just wants to "frame" what he is seeing around something interesting. So while superior content is preferred, even older content can sell well if framed properly.

(Paul Markham example: "Come inside and download original, unedited vintage porn from the Fall of Communism! Each model is a first timer, feeling the freedom to explore their sexuality without repurcussions from the Soviet Union. Experience the thrill of these beautiful eastern European natural teen beauties from behind the Iron Curtain getting naked and fucking on film for the first time in their lives!"

Etc.)

2. Outsource daily tasks and focus on growth. Much of the "guts" of any porn biz is the daily grind of editing videos, uploading, updating, etc. Get hajis to do that shit for $2 an hour and instead focus on how to grow, grow, grow!

Everything else should be layered on top of that basic formula, including ad buys, media buys (not necassarily the same thing), optimization, increasing rebills (user experience), lateral growth (upsells), etc. But if you don't get the basics down then you're just spinning your wheels. And complaining. LOL