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I'm sorry, I just can't help educating the old man. I consider it my charitable work for the week:
Paul? Companies who do media buys - ANY company, mainstream or adult - are doing so for ONE reason: increased revenue. Whether they do it with a shorter-term goal of ROI (direct sales from those ads) or a longer-term "pavlovian" approach (repeated ad views month-after-month, conditioning the buyer) in the end the GOAL is the same: more revenue. So you are just arguing emphasis and approach and getting all confused.
Oh, and Paul? I hate to break this to you man but a company like Diesal can go directly to Pornhub (or anywhere) and cut an ad deal. No brokers necassary.
Oh, and Paul? If Diesal is successful then this means ADAPT OR DIE. You do realize this, yes? Your record of adapting is quite poor.
Bottom line: media buying, CPM, ad creation, etc is a SCIENCE and people devote their lives, resources and money trying to improve every single day. At least I KNOW I can't compete with a full-time experienced media buyer while you just pontificate based on subjective, outdated data.
Cheers!
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