Originally Posted by jimmycooper

FYI - If anyone is so inclined and wants to figure out how the campaign has performed to date despite Diesel having yet to run an ad, estimate the human labour costs in having their PR team compose and send a press release to existing media contacts, multiply that number by 1000 divide that number by the estimated total number of impressions theyâ??ve received from having mentions over the past 5 days on lifestyle oriented sites which fit their demographic (Maxim/Details/Complex/Vogue), locally targeted sites in what I presume are two of their largest markets (Daily Mail-London/Daily Snooze-NYC), niche targeted gay sites (Out/Next), and all the hundreds of other relevant websites which have run the story and you'll get the estimated CPM to date.

If you understand marketing, you should know how powerful PR can be as a marketing tool so Iâ??m pretty shocked that it has yet to be mentioned in a thread full of marketing experts.