Quote:
Originally Posted by jimmycooper
He's definitely wrong if he thinks Diesel is paying higher rates. The more likely scenario is that they paid deeply discounted rates. Getting a big name mainstream advertiser like Diesel works wonders for PornHub's mainstream ambitions because it gives them tons of mainstream eyeballs from both pre-existing and new outlets, thereby opening future avenues for exposure, and also gives them a big name client to reference when selling space to potential future mainstream advertisers.
I’m sure all the marketing experts in this thread who know their space really well are aware of the fact that Diesel just recently ran a campaign on Tindr
Well at least the marketing team at Mindgeek is certainly savvy enough to have noticed as it was a highly publicized campaign and I wouldn’t be the least bit surprised if after seeing those ads, they were the ones who initiated the dialogue with Diesel. It works so well for them that they may have even offered to give the ads for free.
But that’s all aside from the point and I could care less as to whether or not Paul took the short bus to arrive at the proper school of thought because the plan does also make a whole lot of sense for Diesel for multiple reasons even in the off chance they paid rate card rates.
The irony of it all is that that those who a bash Paul the loudest are the one who sound most like him.

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i couldn't agree more. i also can't see any downside to diesel's campaign and all upside. they call themselves "street" and this supports that. besides, image building marketing is notoriously difficult to measure roi.
and sure it's good for pornhub, perhaps they can leverage it for other products that are street.
but in the 35,000 foot view of it all, this is a blip on the advertising radar of both companies. it's a marketing campaign in a marketing world of what have you done for me lately and has been pointed out, there's been no long term/recurring/returning mainstream marketing campaigns on pornhub, as far as i know.
and the reason i bash markham is on account of his talking about things he really doesn't know much about in a "i'm educating you on something you don't know anything about while getting marketing 101 concepts wrong" manner. magic join links style. same reason rochard is so annoying.