Quote:
Originally Posted by TheSquealer
Because people who know nothing of online advertising and marketing say so. (magic ads?)
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So prove you know more, by showing your track record and not claims with no proof.
Everyone knows advertisers will try to target an audience. Tampons aren't advertised on the Super bowl because men don't use them. Would they be advertised on a program women watch?
Are the women watching interested in buying tampons at that time? Mo.
Will they buy them in the future? Yes and this is when the subconscious kicks in with product familiarity. We all buy known products more willing than unknown.
Resting the entire case on Tube ad space is only bought for clicks to immediate sales, shows a lack of knowledge of how advertiser think and advertising works. And proof the people holding this view have no knowledge of marketing beyond CPM graphs.
In sales and marketing, we're taught a similar story.
Two shoes salesmen went to a desert island to survey the market for shoe sales. One phoned home and said, "No one here wears shoes, so I'm coming home.
The other phoned home and said, "Send a container of shoes, no one has any here".
It illustrates the approach of the loser as opposed to the one of the winner. Much like Albert Thinklesien versus Edison.
Albert Thinklesien, said it didn't work.