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I would imagine Palin's endorsement could only help him. While I dislike her, she does have a way of speaking that gets her base all excited.
What they are doing now is pure marketing. She called him the "commander in chief" multiple times, as if he has some practical experience or served in the military. "Our military loves me". He has never served in the military, never done anything for the military, and didn't care about Vets until the day he stared running.
She also said multiple times that he was a great businessman. Trump is very much like Romney was; He borrowed money from other people, built stuff or bought stuff, and then ran it into the ground. The casino business is booming, yet Trump's casino went into bankruptcy. It was the same thing with the hotel - He bought the Plaza Hotel in NYC for $400 million, ran it at a huge loss for the entire time he owned it, and then sold it for $325 million deal. He lost hundreds of millions of dollars in this deal, putting him bankruptcy again. Of course there is Trump Shuttle too.
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