If you actually think people click thru in any great number on bulk ads on tube sites you are really an idiot
If you want to waste your time trying to squeeze blood of of a stone -- good fucking luck.
If you don't understand the top-of-the-mind branding of pop up ads then I won't argue with you -- I have never won an argument with a doorknob yet.
- Is apparel the best product to market on a tube site? Probably not.
- Will an apparel product make immediate conversions from a tube site? In reasonable expectation damn few.
- Are tube viewers clothing buyers? Yes.
- Will those potential buyers recall the name when they see other more mainstream advertising for Diesel -- that is Diesel's gamble that they will.
Maybe, Diesel spent $50K or $100K on this experimental branding campaign and they don't expect measurable and traceable results. Maybe Diesel shits money and your ass squeaks (or squeals) when you walk.