Quote:
Originally Posted by TheSquealer
Looking forward to your many days of explaining how genius they are.... or how it doesn't matter if the marketing team sets 100-200-300-500k on fire because they don't have to explain it, measure results or analyze the effort in any way. The only way this can possibly benefit them is if it causes a PR shit storm.
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my point of view in that issue is not genius or not genius. it also does not matter if they see the effect in advertising on a porn site or in the PR-effect what they get by just doing it.
my point of view is, that this step of a big nonadult company can change the profit situation of the complete biz.
the adult biz is mainly in trouble, because of unprofessional marketing of the traffic what is existing. if you have only unprofessional marketers. unprofessional marketers are leading to unsufficient market exhaustion and that leads directly to lower prices.
we all know that and advertiser can not spend more money in advertising as he are able to make. the answer on that up to now was to decrease the prices.
but that can not be an unilateral action because there is also another answer what is called: force them to make more - force them to be professional.
you can try to sell a private jet to one who is not a pilot. first of all the jet will not have the same value for him as for someone who knows and second of all he will crash and donīt buy a second one.
by bringing professional marketers into that biz (whatever their intensions may be), there is a new competition comming up and with this new competition it will become even more important to market own or bought traffic wiser, more professional and with a much better exhaustion.
again: this biz was fucked by dilletants because it was POSSIBLE to survive with amateurishness and being an allrounder with a knowledge of 10% in 1000 issues what would need a professional mind. it was possible because the competitor was not better.
success does not mean to know the perfect way because this perfect way is not existing. success means to make as less mistakes as possible. and because there are millions of possible mistakes in every part of a business it means that your lifetime will not be enough to make them all.
if one is able to convert 1 out of 100 and another one converts 2 out 100 he is double successful as the other, but in real he made only 1% less mistakes, because he did NOT convert 98 while the other one is NOT converting 99.
marketing is much more than advertising and it is also much more than public relation. this is why a marketing organisation is build in many different departemens. to be a professional in one departement you have to be a logic and mathematic thinker. to be a professional in the other, you need to be a creative and chaotic thinker. as a one man show in trafficmarketing you have to be all in one because it needs logic, mathematics, interpretation skills learning ability, talent for improvisation, curiosity, creativity, courage and human empathy. there are not many people out there who are schizophrenic enough to be that. all i can see at this moment is, that one is copying the other like monkeys do.
so the relly big chance in that is, to possibly get rid of the monkeys and get value from the values we have in our hand.
because one thing is sure: porn will always be a trafficmagnet - the goal is now to use this traffic for something else as for trying to sell them what we give them already for free to get them.
greetings
thommy