It's called disruptive innovation. In business. Trump is a Master of it.
Usually I don't read CNN in a serious manner but this OP-ED is dead on.
Why Donald Trump is beating Fox News -- and GOP rivals - CNN.com
(CNN)If you understand nothing else about Donald Trump, understand this:
He has a particular mindset we see all the time in business -- he's "the disrupter."
The disrupter is someone whose entire "brand" is to break the mold, to turn the way we do things on its head. Amazon did this with retail, Uber did it with taxi services, Airbnb did it with travel, Tinder did it with dating, Slack is doing it with email, Spotify is doing it with music, peer-to-peer lending is changing banking.
And Trump is disrupting politics.
Disrupters don't fix what's broken because they don't innovate from inside the system. They break the mold, change our thinking about the mold and then hand us the new rules for how things work.