For a minute let's assume Diesel don't have the same approach to advertising some here have to have. And Tubes do get mainstream companies buying space on the scale they do elsewhere.
What effect will that have for the industry?
The obvious comparison is TV and media advertising and product placement. The cigarette industry isn't strapped the way it is offline. They can afford to sponsor movies for $5,000 with pornstars smoking before and after sex that will get millions of views. Same with the alcohol industry. Neither have to bother with being PC.
The white ad on PH is a brilliant move on that style of page. Diesel can afford to buy every advert PH show. This forces the current crop of Ad Space buyers to raise their bids or leave the game.
The effect on Blogs is going to depend on what those Blogs contain, can they keep people on the page long enough and returning often enough to interest anyone?
GFY has how many views a day and charges what for a skin?
Then all they need is a company selling a product we buy. Could be pants to games to cigarettes. What this does is leave behind the old adage of 1-1,????. It's all about eyes on the screen.
|