Quote:
Originally Posted by slapass
Because an ad network couldn't make money without the bots.... oh never mind. 
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Yeah, there's an object lesson here. Sure, some ad networks may not make a good effort to stop bots, but for any ad network with a long term strategy, it would be suicide to not make every possible effort to stop bots.
Ultimately, every ad network depends on repeat buyers to stay in business. The pool of advertisers willing to pay for traffic keeps getting smaller every year, and if you piss one of them off with shit traffic, they will NEVER be back. They have long memories.
But, if you provide steady, productive, profitable traffic they re-buy for YEARS. I know. I have clients that have been buying continuously for 10+ years.
So, really, your statement should have been: "Because an ad network couldn't make money WITH the bots" ;)