15 Of The Most Expensive Domains Of All Time
At the top of the market, sex.com sold for $13m. It would have had to change hands 30.8x since that purchase at that same $13m sale price in order to achieve $400m.
To put it further into perspective, Youporn sold for $50m (roughly) and it was one of the top 50 sites on the planet. No one paid 8x more than that for sex.com.