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Some factors :
-quality and GEO of your traffic(adult general traffic converts cams harder than cam traffic)
-program you choose for your WL (some programs may convert well with your traffic some not )
-the way you send traffic (some people for example love popvunders other hate them but they prefer to click on banner )
- etc
I suggest you to try different program , more WLs and you'll figure out what works the best for you and focus on that also you can send traffic from banners ,links and popunders ! No one can tell you how much you'll make from a WL you need to try by yourself !
Good luck !
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