...and when Gary Kremen was threatened with the law suit from Yahoo due to the fact that
http://yahoo.sex.com
resolves to
http://sex.com what did he do?
run away with tail between his legs?
nope...he SUED Yahoo! and..won,
getting all the press and the media in the process and keeping
http://yahoo.sex.com along with
http://acacia.sex.com for all eternity