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I think the .adult domains are a lot less gimmicky than most new gTLDs, from the outset.
The keywords help with SEO (e.g. porn, sex, xxx, adult) and also identifies yourself as an adult website, which is particularly needed in this industry, much more so than other industries.
One other great advantage of having a .adult site, is that ICM Registry will help to promote it for/with you, for free, e.g. on xxx.xxx
xxx.xxx receives hundreds of thousands of visitors per day!
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