Quote:
Originally Posted by mce
So what?
The sales copy I write for clients who make THOUSANDS of dollars a month off single pages are written to appeal to people with 4th grade READING AND COMPREHENSION LEVELS. This means even PHD holders get hooked.
It's not the FORM that matters... it's the SUBSTANCE and EMOTIONAL TRIGGERS.
Think LOWEST COMMON DENOMINATOR.
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it's not even that really. the author is applying a written word evaluator to a *you have 90 seconds to speak your answer to unknown questions during a live debate* venue, it's not even what the evaluator algo was written for.
the entire exercise is silly.