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I had another look.
I found again the site loaded very slow - theemilybloom.com
Once loaded it looks like a blog.
In fact the only point when you have an idea its a pay site is when you click on the 'Join Now' link: theemilybloom.com/product-category/memberships/
But even then it simply ask you to join, it does not say what I a joining. I have no idea if its to see content or not.
I would not know this is a pay site and think its a blog and just leave.
Its important your site loads quick and within 3 secs you know what the site is about.
You will loose many people simply on the basis the site loads slow and it looks like a blog.
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