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ClickPapa is a proper RTB implementation with bid-step/maximum bid and it's also able to receive and response to bid requests from third parties in a parallel / non blocking way with a very good fill ratio. (Yay latency!)
Unfortunately there are a lot of confusion even within the industry what does real time bidding and programmatic buying, and their related 'terms' means. How to do these bid-stepping properly, or even how to prevent abusing such bidding and so on..
If you have any questions or got confused some of the buzz words of these people / networks uses, feel free to talk to them and I am very sure they will help you and explain their solutions more clearly so you will fully understand how these auctions are happens internally.
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ClickPapa! - Buy and Sell traffic
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