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Originally Posted by Paul&John
Read some interviews with him first, this was his plan all along. First build an electric sport car based on a different car - this was the roadster (based on lotus elise) to show a full electric car is doable, then build an expensive, but high-end car to make more money for further development and to bang the costs down - this is the tesla model s. Now they got the money to build the gigafactory - so they can produce shitload of batteries for a lower price -> and all is set for an affordable car.
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Yea, he's said many times his main goal was to produce affordable electric cars. He also said in order to do it, he had to start with higher end models.
He has said the same about off grid/solar systems for housing.